CASE STUDIES
The Badass Brand Philosophy implements a proven brand process to help scale organizations, break barriers between sales/marketing & creative, cultivate an innovative and collaborative culture, and delivers on the fundamentals of a brand (navigation, engagement, reassurance).
Below are the most recent case studies of brands implementing the BadassPhilosophy to propel brand systems, creative, and storytelling.
WHAT PEOPLE ARE SAYING
“Bill understands how to align business objectives, leadership priorities, and marketing strategy in a way that creates momentum. When we needed to expand into the U.S. market, he became a trusted strategic partner throughout the process.”
— Hampton Corley . Chief Commercial Officer. HiRO
“During a pivotal leadership transition, Bill helped us navigate complex brand and positioning decisions with clarity, confidence, and a strong sense of strategic direction. His ability to challenge thinking while building alignment made a significant and lasting impact on our organization.”
— Tom Zoda . CEO . Cognitive Research Organization
“For more than 12 years, Bill has been a trusted strategic partner in helping scale our marketing organization, strengthen operational alignment, and support our growth from a startup into Arizona’s largest non-standard insurance carrier.
— Lupe Acosta . Chief Sales and Marketing Officer . Commonwealth Casualty Company
“Over the past decade, I’ve partnered with Bill across several organizations, including Swift Transportation, Payless Shoe Source, and KCAS Bio. He brings a rare combination of strategic thinking, collaboration, and business insight that makes him a valuable partner to leadership teams and marketing organizations.”
— Jason Hannah . Head of Marketing . KCAS Bio
“Bill brings structure and clarity to the creative process while ensuring sales, strategy, and creative teams stay aligned around the same business goals. He has a unique ability to keep ideas both ambitious and grounded in execution.”
— Matt Fischer . Principal / Founder . Provoke Creative
“I’m incredibly grateful for the opportunity to work alongside Bill during such a transformative chapter for our company. He brought strategic clarity, thoughtful leadership, and a steady presence throughout our journey to becoming a public company.”
— Mary Trout . Director of Marketing & Communications . Nxu Energy